0704-883-0675     |      dataprojectng@gmail.com

An Assessment of the Impact of Artificial Intelligence on Digital Marketing: A Case Study of Jumia Nigeria in Yobe State

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style:
  • Recommended for :
  • NGN 5000

Background of the Study

Artificial Intelligence (AI) has revolutionized digital marketing by enabling businesses to personalize customer experiences, optimize campaigns, and analyze large datasets for actionable insights. AI-driven tools such as chatbots, predictive analytics, and programmatic advertising have become essential for enhancing marketing efficiency and customer engagement (Chaffey & Ellis-Chadwick, 2023).

Jumia Nigeria, as a leading e-commerce platform, leverages AI to improve digital marketing strategies, including personalized product recommendations, dynamic pricing, and automated customer support. In Yobe State, where digital adoption is still evolving, understanding the impact of AI on digital marketing outcomes is essential to harnessing its full potential (Ogunyemi & Musa, 2024).

This study assesses the impact of AI on digital marketing practices at Jumia Nigeria, focusing on its operations in Yobe State.

Statement of the Problem

Despite the growing adoption of AI in digital marketing, challenges such as limited technical expertise, inadequate infrastructure, and consumer mistrust of automated systems can hinder its effectiveness. In Yobe State, where e-commerce penetration is still developing, Jumia faces obstacles in leveraging AI for optimal marketing outcomes (Adamu & Hassan, 2023).

This study examines the impact of AI on Jumia Nigeria’s digital marketing strategies, identifying challenges and proposing solutions to improve AI adoption and effectiveness.

Objectives of the Study

  1. To evaluate the impact of AI on Jumia Nigeria’s digital marketing strategies in Yobe State.
  2. To identify challenges hindering the effective use of AI in digital marketing at Jumia Nigeria.
  3. To propose strategies for optimizing AI adoption in digital marketing for Jumia Nigeria.

Research Questions

  1. How does AI impact digital marketing strategies at Jumia Nigeria in Yobe State?
  2. What challenges hinder the effective use of AI in digital marketing at Jumia Nigeria?
  3. What strategies can enhance the adoption and effectiveness of AI in digital marketing at Jumia Nigeria?

Research Hypotheses

  1. AI adoption does not significantly influence digital marketing outcomes at Jumia Nigeria.
  2. Consumer trust significantly impacts the effectiveness of AI-driven marketing strategies.
  3. Limited infrastructure does not significantly mediate the relationship between AI adoption and marketing effectiveness.

Scope and Limitations of the Study

This study focuses on the impact of AI on Jumia Nigeria’s digital marketing strategies in Yobe State. Limitations include access to proprietary AI data, varying levels of digital literacy, and external economic factors affecting e-commerce adoption.

Definitions of Terms

  • Artificial Intelligence (AI): The simulation of human intelligence by machines, enabling tasks like data analysis, decision-making, and automation.
  • Digital Marketing: The use of online platforms and digital tools to promote products or services.
  • E-commerce: The buying and selling of goods or services online.




Related Project Materials

AN EVALUATION OF PRODUCT INNOVATION AS A STRATEGY FOR THE SURVIVAL OF MANUFACTURING FIRMS IN NIGERIA

ABSTRACT

This research work is to examine the effect of product innovation as a strategy for the survival of manufacturi...

Read more
STRESS MANAGEMENT IN THE LEADERSHIP OF METHODIST CHURCH NIGERIA- PERSPECTIVES FROM EXODUS 18-13-27

Background to the Study

The accounts of creation reveal God’s view on stress management, in that He worked for six...

Read more
Investigation into the Effectiveness of AI-Powered Graphic Design Tools in Media Production at Gombe State University, Gombe State

Background of the study
In today’s digital age, media production increasingly relies on advanced graphic design tools...

Read more
ASSESSING THE TRANSFERABILITY OF VOCATIONAL SKILLS ACROSS INDUSTRIES

Abstract: This research assesses the transferability of vocational skills across industries...

Read more
Optimization of Data Mining Techniques for Identifying Disease-Associated Genes: A Case Study of Federal University, Dutsin-Ma, Katsina State

Background of the Study :
The identification of disease-associated genes is fundamental to understanding disease mechanisms...

Read more
Examining Tax Contribution to Public Utilities in Dala LGA

Background of the Study

Public utilities, including water supply, electricity, and sanitation, are esse...

Read more
An Examination of Compensation Fairness and Employee Satisfaction in Airtel Nigeria, Benue State

Background of the Study

Compensation plays a vital role in shaping employees' attitudes toward their jobs and overall satisfaction wi...

Read more
A Critical Analysis of the Effectiveness of Data Loss Prevention Tools: A Study of Telecom Firms in Jigawa State

Background of the Study

Data Loss Prevention (DLP) tools are critical for safeguarding sensitive information, especially in industries li...

Read more
THE USEFULNESS OF FINANCIAL STATEMENT IN PERSUASIVE THE PERFORMANCE COMPANIES AND IN GUIDING INVESTMENT DECISIONS (A CASE STUDY OF SUNRISE FLOUR MILL LTD ENUGU)

ABSTRACT

The use of financial statement in any business organization cannot be over emphasized financial statements are...

Read more
AN ANALYSIS OF DOMESTIC IMPLEMENTATION OF THE KYOTO PROTOCOL ON CLIMATE CHANGE IN NIGERIA

ABSTRACT

The global nature of climate has become very well appreciated in the developing as well as developed world. For example, in its...

Read more
Share this page with your friends




whatsapp